Bathroom tissue, paper towels, facial tissue, paper handkerchiefs and table napkins all play a critical role in our basic daily hygiene, cleanliness and comfort. They are marvelously efficient at supporting hygiene by preventing the spread of dirt, germs, bacteria, viruses and disease.
The Renewable wood fibers used in papermaking quite literally grow on trees, and come mainly from sustainable, managed forests and tree plantations. Trees are grown and harvested, like a crop, and new seedlings are then carefully replanted. It is hard to think of any other major manufacturing industry that uses such a high proportion of renewable resources as its primary raw material.
Recycled fibers also play an important role as a raw material for tissue paper products, making up around 35% of the all fibers going into tissue production globally. Today, worldwide demand for recovered paper and fibers is so great that essentially all recycled fibers that can be used, are being used. Wood fibers are naturally degraded after they are recycled 3-5 times, so therefore new fibers must always be coming into the system.